Created by Burt’s Bees, the güd product line consists of lotions, body washes, and vibrantly-scented body mists, all for women. Asked to assemble a pack for their trio of güd promotional products, we came up with a lively, colorful rigid pack. We’re pretty happy with it.
Burt’s Bees has established a brand unafraid of being playful, but güd takes that to a whole new level, with cheery copy all over the pack, and a collection of energetic colors. Our contribution to this aesthetic was a clean, functional pack, intended to enhance all of these bright touches.
With a sliding band that introduces the user to the brand, and a simple opening and fitment, the pack is geared towards simplicity. And the result is a beautiful balance between brand and structure; a promotional pack that users were very excited to open.
Designed by Burgo USA