Packaging Pulse

Living Lettuce – Distinct Design


It may not be entirely packaging-specific, but this freshness system for Live Gourmet Living Lettuce is as clever as it is pretty.

Designed by Hollandia Produce LLC, this clamshell contains a head of butter lettuce, along with the produce’s roots, keeping things as fresh as possible. The clamshell design is described as a “squircle,” and is positioned as having “the best features of both a square and a circle to create the ultimate package…” Whether or not this is the “ultimate package,” it is nonetheless a tidy and handsome presentation of a thoroughly unique product.

Designed by Hollandia Produce LLC

Spotted @ bestinpackaging.com


Leave a Reply