Positioned as a promo piece, this wine packaging is nothing if not startlingly creative.
Created by Astos Dizainas McCann Erickson in Lithuania, the wine is a Beaujolais Nouveau, and seen by the agency as an excellent opportunity to do a little showing off. The blood-bagged wine was delivered to clients and potentials, with newly-acquired staff members featured on the front. Recipients were pointed towards the agency website, where they could learn more about their “blood donors.”
Spotted @ packagingoftheworld