Packaging Pulse

Johnnie Walker Diamond Jubilee – Distinct Design


In a testament to the notion that you can never spend too much on anything, ever, Johnnie Walker recently released “Diamond Jubilee”: a 60-year-old Scotch in 60 limited edition–and absurdly extravagant–crystal decanters.

All joking aside, this is gorgeous craftsmanship by the team of 60 artisans and designers. While packaging is rarely given this sort of “spare no expense” treatment, this unique blend of rare malt and grain Scotch whiskies distilled in 1952 is priceless in a thoroughly unique way.

The bottle is combination of silver, crystal, and diamond, with the Royal coat of arms and the John Walker & Sons monogram emblazoned on the silver. It comes with a set of crystal glasses, as well as a commemorative book commissioned by the Queen herself. The whole collection retails for £100,000.

Spotted @ The Dieline


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